Branding

I found an article on branding this week.  It talks about short-term vs. long-term promotional tactics and the roles of branding, advertising and promotion in big business.

Here a clip from the article, and a link to the original page:

Advertising vs. Promotion As marketers look for a quick fix to make their numbers in the short-term, earmark a larger percentage of sales for promotion.

To read the entire article, click here