Ben and Jerry's Packaging

With the large amount of the ice cream company's in the United States, sustaining a competitive edge amound consumers can be challenging.  In light of this, Ben and Jerry's has managed to gain and hold the attention of American consumers using bright and detailed packaging...not to mention amazing ice cream!

With specialty sized containers of a one serving tub, everyone gets to choose their favorite kind.  The company also employs creative font, text, colors, and imagery that all corresponds to the flavor of the ice cream.

Ben and Jerry's ice cream and surely mastered the art of using packaging as a selling point.